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Shelley's Profile:






B2B & B2C MARKETING SERVICES

Print Advertising & Billboards Palette Integrated Marketing provides a broad range of business-to-business and business-to-consumer marketing services. Since a well-executed marketing program includes many steps to move from strategy to implementation to completion, below is a simple outline of our core competencies.  

Brand Development & Corporate Identity
  • Logo Design
  • Business Cards, Letterhead/Stationary, Brochures, Signage
  • Positioning & Messaging
  • Corporate & Customer Newsletters (print and/or email)
Direct Mail, Direct Response
  • Collateral Design & Production (Catalog Mailers, Flyers, Postcards)
  • Campaign Strategy & Vendor Management
  • Analysis & Measurement
Online & Email Marketing
  • Email Template Design
  • Email Campaign Strategy & Execution
  • Web Site Review and/or Development
  • Search Engine Optimization (SEO), Monitoring & Reporting
  • Online Advertising Campaign Development
Social Media & Blogs
  • Identification & Group Development (Facebook, Twitter, LinkedIn, Google+ etc.)
  • Content Strategy, Marketing & Management
Customer Acquisition & Retention
  • Lead Generation Campaign Strategy & Tracking
  • Customer Loyalty Program Development & Managment
  • Multi-Channel Messaging Coordination
  • Trade Show / Event Participation & Follow Up
  • Corporate & Customer Event Organization & Group Travel
Trade Shows & Events (for Show Organizers & Managers)
  • Strategy Review & Plan Development
  • Attendee Marketing Plan Execution
  • Identify, Negotiate & Manage Partnerships
  • Exhibit / Sponsorship Sales Lead Generation
Other
  • Radio Promotion Campaign Development & Management
  • Merchanding Programs / Store Opening Events
  • Market Research, Survey & Analysis
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