EXPERIENCE

ABOUT THE PRINCIPAL

Shelley Ballarino brings a proven history of marketing leadershp, strategy and innovation to compaines looking for new levels of brand awareness, market share and growth.  She is a high-energy, versatile, creative and analytical marketinng executive with the ability to develop integrated marketing strategies, collaborate across client, vendor and agency teams, and use proactive, strategic thinking to effect positive change in a wide variety of business and market environments.

Shelley is a seasoned marketer with an impressive track record in strategic planning and tactical execution of cost-effective and results-driven campaigns.  She assists companies in a wide range of industries in marketing strategy and campaign development, provides small/medium business clients with custom, integrated marketing programs that have raised brand and market awareness, generated qualified leads, grown sales revenue, and as a result, earned a strong reputation for expertise, insights and effectiveness. 

"...[ I ] have been impressed with [Shelley's] knowledge and hard-nosed attitude
to getting projects done on time and on budget with high quality deliverables."
   - Warwick Davies, Principal, The Event Mechanic


"Any company in need of a marketing guru shouold consider Shelley. She is
resourceful and deadline oriented.  I believe her knowledge and experience will
guarentee success for anyone looking to outsource this component of their future
projects.  I without hesitation recommend Palette Integrated Marketing."
  - Laura McDermott, Owner, Partner 4 Promos


"With her goal-oriented vision, [Shelley] works well in a collaborative way, keeping
all details and milestones in check.  She has a steady and strategic work style while
remaining calm under pressure."
  - Vicki Adjami, Pricipal & Creative Director, Communication Via Design